Guardhouse offers its knowledge, expertise and service to security businesses of all sizes to improve their services, customer experience and profitability. The 3x6m corner stand is designed to showcase Guardhouse's industry expertise througha massive list of feature. Given the importance of facilitating engaging discussions, creating a dedicated area for these interactions was a key design consideration.

Phoenix Gold Exhibit partnered with Guardhouse to deliver a beautifully crafted custom stands for the Security Expo, held at the International Convention Centre Sydney (ICC Sydney).

Designing an L-shaped corner stand that feels cohesive and inviting requires careful preparation. Staying true to Guardhouse's brand guidelines while pushing the boundaries of design to create something extraordinary requires a delicate balance. Guardhouse highly values its partnerships, viewing them as crucial for ongoing learning and sustaining their leadership in the field. Consequently, the thoughtful integration of its solutions offerings and the effective presentation of its partners need additional attention.

Phoenix Gold Exhibit aim to design a booth that showcases Guardhouse's innovative solutions and established partnerships in an engaging and interactive manner, fostering meaningful conversations and connections with more attendees.

To stand out in the corner and exceed standard size limits, Phoenix Gold Exhibit chose modular aluminum materials for Guardhouse. This flexible solution allows for the rapid assembly of various shapes and sizes, achieving a grand and impressive look with a maximum height of up to 3.8 meters. Customization and efficient use across multiple events are also possible with the modular design, making it both cost-effective and environmentally friendly.

Inspired by Guardhouse’s logo, the design uses a deep blue color scheme with elegant gold and white accents. This approach adheres to brand guidelines, reflecting professionalism and creating a sophisticated space. The deep blue backdrop and carpet blend seamlessly, visually enlarging the area and attracting attendees. Prominently displaying the logo enhances brand recognition. For this purpose, the logo was showcased on a 3.8-meter-tall gold parallelogram, angled creatively. The logo utilized translucent materials and backlighting to produce a glowing effect, adding a distinctive and stylish touch while visually echoing the gold logo on the white wooden table below. The remaining white areas serve as content display spaces, with high-quality prints highlighting Guardhouse’s service strengths and industry partnerships, achieving a overall cohesive look.

Guardhouse was delighted with the impressive booth delivered by Phoenix Gold Exhibit, commending the team for their professionalism and meticulous attention to detail. The thoughtfully designed stand attracted many attendees, enabling Guardhouse’s fantastic team to engage with numerous passionate industry professionals. The collaboration elevated Guardhouse's presence and bolstered Phoenix Gold Exhibit’s modular structure expertise, demonstrating our commitment to innovative exhibition solutions.